Priceless Art and Adreka Advertising

Adreka Advertising selected as Agency of Record for Treasures of the Royal Crown

FOR IMMEDIATE RELEASE - January 5, 2008

January 5, 2008, ATLANTA, GA – Atlanta continues to be a choice destination for World of Coke, the Georgia Aquarium, Atlantic Station, an international destination, and a home for high end businesses and other upscale venues. Now, Atlanta is a new home to Jim Harden's exclusive galleries, the Treasures of the Crown.

The privilege of promoting the priceless sculptures, rare artwork, and exquisite antiques for the signature collection was awarded to Adreka Advertising because advertising high end art is an art unto itself.

“The unbelievable elegance of the Faberge Eggs, the exquisite life like details of the Capo Di Monte Collection, and the chandeliers adorned in gleaming Swarovski crystals are all part of this collection now in Atlanta. The best part is that you can purchase these treasures for yourself,” says Adreka Advertising CEO John Cataldi.

Adreka Advertising will release a series of television commercials along with internet based media targeting distinguished individuals of income for the Jim Harden's Treasures of the Crown and art collection over a variety of networks in order to advertise the rare art collection to the Atlanta market. Adreka Advertising's television commercials and the online campaign for this exceptional exhibit will sparkle as brightly as the Swarovski crystal chandeliers that will be featured in the gallery. In addition, Adreka Advertising will utilize their proprietary analytical technology to measure, track, and manage the effectiveness of the televised commercials and the direct response advertising.

“Our gallery houses a unique experience for all who appreciate fine art as avid collectors, and we want to showcase this experience to that population. We chose Adreka Advertising to partner with us on this task- their creative abilities with other clients and success with direct response advertising showed us that the campaigns we have in mind for our gallery can be best created and managed with their services,” said gallery owner Jim Harden.