Adreka Advertising Ignites Avon - ISI Through Interactive Advertising

Avon – ISI Fire Safety Equipment Manufacturer and Adreka Advertising Achieve Global Outreach Through Interactive Advertising

FOR IMMEDIATE RELEASE - January 2, 2007

February 25, 2008, ATLANTA, GA --- Firefighters save lives everyday and often put the lives of others before their own. Avon - ISI would like to return the favor to these individuals by providing them with the industry's best respiratory protection equipment and thermal imaging systems. Avon – ISI conveys its commitment to building life saving equipment for firefighters with the release of its Viking Z Seven SCBA.

With the new innovations to the SCBA, AVON – ISI Homeland Security Marketing Manager Mark Williamson looked to Adreka Advertising to create an information portal where firefighters can learn more about the unique features and benefits of the Viking Z Seven SCBA. For Avon - ISI, Adreka Advertising designed and launched the firefighter focused Avon Fire web site at www.avon-fire.com.

The website features the latest products and technologies and it portrays the technologically advanced Viking Z Seven SCBA. Adreka Advertising designed the website so the visitors can review the various parts of the product and create a SCBA that meets their individual needs. Furthermore, Adreka Advertising also produced seven online videos that feature information on the SCBA's unique innovations, customer testimonials, and background information on the company

“We are extremely pleased with the work our agency has done for us on this task. Their creative talents have proven to be a valuable asset for us in being able to show the dynamic innovations we’ve added to the Viking Z Seven,” comments Mr. Williamson.

Adreka Advertising managed all creative production, the search engine optimization, direct response marketing, and site content management for Avon – ISI. Avon - ISI is continuing to see favorable results in website traffic and a sales increase of 150% since the onset of their interactive advertising campaign provided by Adreka Advertising. The interactive online media content, provided by Adreka Advertising, has established Avon – ISI as an industry leader that can offer their customers a broader product line and deeper technology base.